BoE flipping is a natural extension of material flipping and can be very lucrative, so let’s take a look at it!
The basic idea
Wrath, like classic and TBC before it has a very large number of BoE drops from various pieces of content. Many of these are useful, particularly for gearing new characters. Most of them drop from a huge variety of enemies, but with low drop rates. This leads to a situation where there is a fairly large chance these items are looted by players who do not know their value. This means you can often find them cheaply and resell for a profit.
There are two main categories I like for this. Either items that are useful while leveling or items that are good for max level character, whether they are new alts or have been in the game a while. Now Raid BoEs could have been in this group, but they are generally distributed by players who know their value, and they are very rarely cheap. In stead you want items that can drop “randomly” for anyone where it truly feels like a random windfall.
What price do you buy at?
In my TSM setup we will buy at 60% of the market value. This is fairly conservative, but we want to make sure we get items that are on a great deal. Depending on the item you can set this higher, particularly if it is very popular, but starting with a more strict range for deals will help you avoid costly mistakes.
Below you can find my TSM setup for wrath BoEs. I decided to just split all the non-crafted BoEs into fairl broad groups. Due to the relative rarity of finding deals I do not have specific recommendations for items that are better than others. There’s definitely something to be said for evaluating if an item is likely to be useful before you buy.